British Sky Broadcasting has cut a deal with Internet search giant Google that will see the two share revenues from ads aimed at the UK satelliteTechnology News: E-Marketing: Google, BSkyB Ink Online Ad Deal
TV company's broadband customers.
More online advertising deals being cut. With major companies like Google and Yahoo! leading the way, I often wonder why television broadcasters, record labels, music distribution companies and book publishers don't follow suit by taking advantage of their already mass-distributed content, and using it for advertising revenue. Instead of making money, they seem to be wasting an awful lot of time, resources and money trying to put an end to something that has no end.
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