Anyone who knows me, knows that my biggest pet peeves are loud
eaters, auto-loading music on web sites and my next door neighbor.
Today we can safely add to this list web sites that are so ambiguous,
it could be argued they are part of some cryptic conspiratorial
code.
My company offers a free service analyzing web sites from a
search engine marketing perspective. At least once daily, we
are sent the link to a web site with no clear and apparent focus.
It's so bad that we don't know what keyword exactly to talk to
the web site owner about in their analysis. I always tell these
people, their biggest problem is not search engine optimization
(or lack thereof), it's focus!
The most important aspect of any web site in any industry, anywhere
in the world is user friendliness. There is no straying from
this. Your web site can be optimized for the most competitive
keyword in the world, it can rank number one across the board
and you can even have your URL flashed across the posing torso
of America's Next Top Model on CNN and it will do absolutely
nothing whatsoever for your business if your web site is not
user-friendly.
Technorati Tags: seo, search engine optimization
No comments:
Post a Comment