I was browsing through a favorite site of mine and came across an interesting article on SEO ethics. I believe that if you are planning to hire an SEO company or work in Search Engine Optimization, these guidelines are very informative and will make the SEO business a safer investment to venture into:
Some Excerpts:
"In the area of General Ethics, the SEO shall not:....
Engage in any behaviors that will intentionally harm a client or a competitor. This includes performing black-hat techniques that may get that client'’s site banned from the search engines, or purposefully interfering with a competitor'’s site as to try and get their site dropped from the search engine in order to get their client'’s website into a better position....
Fail to stay current on search engine updates, changes, news, training or education. It is in your best interest that your SEO know what'’s going on today in the search engine world, due to the fluid nature of search engine changes which occur very frequently.....
Set unreasonable expectations for success, including providing iron-clad guarantees that cannot possibly be reached or maintained, timetables that cannot be met, etc. As much as anyone would like to believe, there is no one that can guarantee you number one results in a search engine results pages. If they do, save your money, and then run the other way really fast!.....
Make themselves unavailable for customer support when necessary. An SEO should be available to their clients. You shouldn't have to pay for support if your SEO cannot provide it during the period of time you'’ve contracted them for. This doesn't mean they have to give you their home phone number. But they should return your voice mails, reply to your emails, explain their methods, and answer your questions!...."
I have taken some of the quotes that I find are particularly important in SEO and the SEO business. You can read the entire article which is filled with great conduct codes.
Article Written By Jennifer Sullivan Cassidy
Can be viewed @ SEO Chat
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