Those of you who follow news about online advertising closely are seeing plenty about the issue of "click fraud" lately. Since there's been a development in a case Google is involved in, you might like to hear about it.
As part of the settlement in the click-fraud case Lane’s Gifts v. Google, we agreed with the plaintiffs to have an independent expert examine our detection methods, policies, practices, and procedures and make a determination of whether or not we had implemented reasonable measures to protect all of our advertisers. The result of that is a 47-page report, written by Dr. Alexander Tuzhilin, Professor of Information Systems at NYU. The report was filed with the court in Texarkana, Arkansas, this morning.
The bottom-line conclusion of the report is that Google’s efforts against click fraud are in fact reasonable.
25.7.06
Google Makes Reasonable Efforts Against Click Fraud
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