It just doesn’t have a ‘measurable’ value that warrants earmarking any serious marketing dollars. It is being overvalued in today’s SEO landscape. Don’t spend time and money trying to get a higher Page Rank. Just love it for what it is.
The Google Toolbar PageRank Demystified
This is a great article written by David Harry. He talks about the Google PageRank phenomenon and how too much weight is put on this one number. I have to agree, wholeheartedly, that most people who have any interest in SEO tend to treat Google as the the be all and the end all of internet marketing and Pagerank is that expressed in a number.
The nature of SEO is more dynamic than just a rating out of ten. Google may have a majority of the search traffic on the internet, but if you focus only on that, you're missing out on a mass of potential customers who just surf in, look on listings pages, hear about your page from a friend, or use other search engines. And if you focus only on Google PageRank as opposed to where you actually rank on Google, you are truly wasting your time. As David Harry points out:
Pages with PR8 can be found ranked 20-30 positions below pages with a PR3 or PR4. Additionally, the toolbar numbers are updated only every 3-6 months, making the values even less useful.
There is also the nature of the internet and technology itself. There once was a time when the majority of web surfers used WebCrawler as their launching pad into the, then, not-so-vast expanse that is the world wide web, not Google, and there may come a day again when Google doesn't own internet search.
Bottom line: Cover all your bases, pay attention to where your traffic comes from and where your target audience is most likely to be. Offer a great, informative and user-friendly web site and you will be rewarded not just by traffic, but by Google, too.
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