"In early 2005, computer repair company Rescuecom sued Google in U.S. District Court for the Northern District of New York, alleging that Google was violating trademark by selling ads to Rescuecom's competitors that show up next to search results when someone types in "Rescuecom."
Judge sides with Google in dispute over keywords | CNET News.com
Judge sides with Google in dispute over keywords | CNET News.com
I wonder what kind of company would purchase the name of their competitor in their pay-per-click keyword ad campaign? How targeted is that, really? Does it even work? I mean, when I search for Fukuroku Sushi in my hometown, if a competitor of theirs shows up in the paid ads, i wouldn't even do a double take... on to Fukuroku.
Of course, I do take sushi very seriously.
1 comment:
I'd be really serious about it if it was sushi too.
Executioner style
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