13.11.06

Google to hit the radio

Web search leader Google Inc. is hiring scores of radio sales people
and is spending heavily in a bid to expand its position in the $20
billion radio industry.


Google spokesman Michael Mayzel said this week that the company will
begin a public test of Google Audio Ads by the end of the year.
Advertisers will be able to go online and sign up for targeted radio
ads using the same AdWords system they use to buy Web search ads.
Google eyeing radio play - CNN.com

Still waiting for targeted Google thought ads...


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